In Veo, we have a mission to improve talent development and assist clubs all around the world with a portable and affordable solution to recording football matches. So when we heard from Riccardo Marchioli, head coach of Brunswick City Soccer Club in Melbourne, Australia, approximately 16,000 kilometres from our office in Copenhagen, we had to know more about how they use Veo.
“Systems like Veo that allow the coaching staff to tag highlights or important pieces of data and share them with players in a form that they can view at home in their own time is invaluable when you’re dealing with semi-professional footballers in the NPL who perhaps cannot come into the club every day but still want to learn, improve and compete at their threshold,” Marchioli said.
“The system does it all”
Marchioli took over the seat by the end of last season along with co-coach Ricardo Martinez. They shared an ambition of implementing the newest technology in their team managing approach. Including videoing their matches. But as a semi-professional club working on a budget, Brunswick City didn’t have the resources to engage cameramen and producers so they had to look elsewhere for a solution.
“Our president, Peter Kyriopoulos, came across the technology as we looked for an alternative solution to filming each game,” said Marchioli.
And Veo turned out to be a perfect match for Brunswick City.
“We needed a technology that would allow us to easily cut highlights or coaching moments and Veo’s wide angle lens makes it far easier to see the full picture. The fact that Veo automatically tracks the ball means that nobody has to physically stand there filming, the system does it all on its own and allows us to watch it back shortly after.
“Our club officials set it up quite easily. It is very stable and offers a lot of elevation, giving a clear picture of the field. The smartphone app is very straightforward and actually allows us to watch the footage in real time, either on the bench or on the sideline,” said Marchioli.
“Veo allow us to refine and improve all aspects of our play”
Situated in West Melbourne, Brunswick City Soccer Club plays in the National Premier League’s second tier (overall 3rd tier in the Australian soccer league system).
The club was founded in 1970 by Greek immigrants and have since grown to be an important institution in the local community in the Melbourne suburb. Today the club has senior-, U20- and U18-teams and almost 400 youth players. Both women, men, girls and boys down to U13 use Veo. The senior first team use Veo every week to evaluate and improve performances.
“From a first team perspective, we use it predominantly for individual player clips and highlighting tactical moments. We are just starting to use it consistently, but will be tagging highlights for individual players to view on their smartphones as well as sharing various tactical moments with the team to view and discuss among themselves.
“In our youth program Veo is used to highlight tactical movements as well as technical issues and decisions to improve each player in our program. Veo allow us to refine and improve all aspects of our play as we educate and highlight specific moments and review those with our players,” said Marchioli.
“One percent can give you a positive edge”
Despite his young age, Riccardo Marchioli has gained a lot of experienced. By the age of 27, he has been an NPL technical director, a state representative coach, a head coach in the Women’s Premier League and the Head Coach of Victoria University. That’s 12 years of accumulated coaching experience! And he has a clear opinion about the use of modern technology in sports.
“I am still 27 years old so I have grown up alongside some major technological advancements. At this level and above, one percent can give you a positive edge, and it is the coach’s job to implement the use of whichever technology he feels will be useful.
“We are in the exciting process of creating our own data tracking and analysis system and have also just implemented the use of GPS vests to track physical metrics during sessions and games. Data on its own can be difficult to read and digest and it is the coach’s job to absorb as much information as possible and translate what’s useful quickly and efficiently to players to improve their performance,” Marchioli said.
Already today, Veo is an important tool in Marchioli and Martinez’ evaluation of Brunswick City’s matches.
“This week we used Veo to prepare a package of positive moments of play. It’s easy to use technology like Veo only to focus on negative or fixable moments so we decided to use the footage to highlight our strong passages of play, good positioning, and times that we entered zones specific to our playing model,” said Marchioli.