Kent FA and Veo partner up

Veo raises $6M in Series A funding

New investment enables Veo to enter the North American market

Every year, millions of football matches are played worldwide. Almost none of these are recorded, and therefore millions of goals and other unique soccer situations are not recorded – and special moments are missed. Here at Veo, our mission is to solve this problem with a portable and affordable football camera that enables anyone anywhere to record and analyse football matches without the need of a cameraman.

Last month, the company raised six million dollars from American investors Courtside Manager LLC, French investors Ventech Capital V S.L.P. and Danish investors VC Seed Capital. The investment coincides with Veo’s launch on the North American market earlier this summer where 100 pre-ordered cameras were shipped to clubs in the USA and Canada and 100 more are on their way.

‘Henrik (CEO of Veo) and the Veo team have harnessed their impressive creativity and entrepreneurial vision to transform how important moments are captured in the sports industry. We are excited to support Veo’s global ambition to share their best in class, AI powered video solution to football teams worldwide,’ says Tero Mennander, Partner at Ventech Capital V S.L.P.

Veo was founded in 2015 by CEO Henrik Teisbæk, CTO Jesper Taxbøl, and member of the board Keld Reinicke. After a years long developing period, Veo entered the commercial market in August 2018 and is now available worldwide. 1,000 clubs in 50 countries now use Veo.

‘We have an ambition of making video technology a natural part of soccer. In all clubs, on all levels. Not only in the few big clubs who already have the resources to do so and just want an easier solution. But especially for the smaller clubs who haven’t had the opportunity to record their games and goals until now,’ says CEO Henrik Teisbæk.

What does the media say …

Several International and Danish media have covered the funding round.

The investment is covered by TechCrunch here:

Danish media also covered the news on both print and web.

Børsen covered the news on and in their printed newspaper on Friday September 13., one of the biggest finance news media in Denmark wrote a large feature about the investment.

And the tech niche media TechSavvy wrote about it here.

Do you represent a media and want to hear more? Contact our Head of PR Adam von Haffner at

Want to hear more about what Veo can do for your club? Don’t hesitate on booking a sales call here: Book a sales call.

New types of users find value in recording football

The vast majority of our customers in Veo are football clubs. Nothing sensational about this fact. Our product is essentially designed for helping players and trainers by making it easier to record football matches. But during the last months, we’ve seen new types of users who can also see the value of recording football matches.

In this blog post, we’ll introduce you to two organisations who use Veo, but who are not football clubs. We have talked to Jens Biel from Sønderjysk Fodbolddommerklub (Southern Jutland Football Referee Club) and Silas Bang from Jysk Fynske Medier.

‘It is very useful for the referees to observe themselves’

In the most southern part of Denmark in Southern Jutland, the local football referee club (Sønderjysk Fodbolddommerklub) has started using video technology in the development of the referees. 

‘We use our Veo camera to record our pre-talent referees that are members of our union. The purpose of this is to develop our pre-talents and qualify them for even bigger matches,’ says Jens Biel, Materials Manager and member of the talent development committee in the referee club.

For a referee, both positioning and physical appearance on the pitch are important in order to lead a football match successfully. So self observation is valuable.

‘We use it for instance for the ref’s running pattern or ref’s location in case of freekick and offsides. It could also be the act in how the referee handles certain situations as giving a reprimand or yellow-red card, and so on. It is very useful for the referees to observe themselves in the way they act and run during these matches,’ Biel continues.

A big part of the teaching philosophy behind the self observation is to make the talented referees choose their own development areas. The process is quite simple, actually:

‘When the recorded match is ready on Veo we invite the referee and some talent observers and have them study the match and all situations. The purpose is to make the refs come up with their own awareness and make them tell the observers which situations they could have handled somewhat different and how. But also situations they have handled right. In the end, the referees should come up with some point to maintain and some development points, which they should use for training in the upcoming matches,’ says Biel.

After our conversation with Jens Biel, the Swedish local football union Västergötlands Fotbollförbund has also started recording their matches with Veo in regards to referee development. The combination of video recording, football and refereeing sure seems to have a future (not a word of VAR here!).

‘… an extra dimension to our coverage’

Let’s take a little trip to another area in Danish football. Less than a hundred kilometers to the east, the Danish local media organisation Jysk Fynske Medier records matches from the local Funen Series, the fifth tier in the Danish football league system.

‘We record matches from the lower football leagues on the island Funen. We link to the full matches (on the Veo platform, ed.), but we also create highlight videos with just the goals, which we embed in the article on our website,’ says Silas Bang, Editor for video and digital tools at Jysk Fynske Medier.

Normally, the coverage of lower league football in Denmark is not supported by footage from the matches. Only the three top tier leagues are filmed today. But as video technology has become more affordable and easier to manage, the demand for seeing highlights from local matches can be met by the media organisation.

‘Lower league football has thousands of players on Funen and a lot of them and their families like to keep up to date with results and comments from coaches on our site and in the newspaper. The ability to also deliver video of goals – and hopefully chances at some point – is an extra dimension to our coverage,’ says Silas Bang.

The extra dimension video gives football coverage has also been adapted by other types of media. Among users who started using Veo during the last months, we find the Brøndby IF fan media who records the club’s women’s and youth teams, and the Swedish local football blog TVG Fotboll

With this blog post, we hope we have inspired local media, referee clubs, and all other organisations who’s engaged in football to see the value of recording football matches. Contact us if you want to hear more about Veo and how our solution can help you and your organisation.

Interested in hearing more? Book a sales call here.

FC Inter brings Veo to the top tier of Finnish football

In the Finnish club FC Inter, new winds are blowing. The club’s newly appointed Spanish coaching team has had a great start in the Finnish Veikkausliiga, top tier league in Finland. After 11 games, FC Inter is number three in the league with only a few points to the top (the league starts in April and ends in October). We’ve had a conversation with the assistant manager Sergio Almenara about their use of video technology in the club for analysis and development of the team and players.

FC Inter is situated in Turku, the third largest city of Finland. The area is mostly famous for being home to the Moomintrolls, the busy harbour, and for being declared “the official Christmas City of Finland” in 1996. In other words, it’s an exotic spot on the football map of the world that we visit in this blog post.

A Spanish take on tech

Sergio Almenara has a long background as a coach and analyst in Spanish league football in and around the city of Valencia. In FC Inter, he works together with fellow Spaniard José Riveiro. And for the two, implementing video technology has been a natural part of the new approaches in the club.

‘For us, video analysis is one more part of the process to develop our players inside our game model. We show players our own games and opponent games, also trainings,’ said Almenara.

Not only do they record matches for evaluating and improving. Recording training sessions is also an important part of the player development strategy. And as time is a limited resource for the coaching team in a somewhat small club like FC Inter, a solution without the need of an operator for the camera has proven to be a good match.

‘Recording training is also part of the process, so we use it to help the players to improve. Our physical coach is also doing a database where we have our drills in video, graphics, gps metrics, and so on. Not having a camera man in a small staff is very useful and helpful,’ said Almenara.

This captures the philosophy of the clubs use of technology: it has to help their process. And nothing more.

‘For us, using technology is important only if the use of that is to increase the quality of the process. We don’t like use tech only for being “modern staff”. The strategy is giving the players only the tools they need to perform better, not giving something that really doesn’t help anybody. We want to use tech that doesn’t give us extra work time.’

Prefers Veo over broadcast

In the Finnish Veikkausliiga, all matches are transmitted by television and are therefore -obviously- recorded. For many teams, it would be sufficient to use these recordings for analysis. But the coaching team in FC Inter has decided to record make their own recordings of the matches. Almenara explains why:

‘The main reason is we have a general perspective of the game that the broadcasting can’t give us. Because they focus especially on the spectators, for example zooming situations where we are interested in seeing something far from the ball,’ he said.

On the contrary to a broadcast production, a solution like Veo offers a panoramic view of the pitch which brings new perspectives to the tactical analysis.‍

Even the smallest detail matters

With the help of video technology, even the smallest details are adjustable. Like in this situation where one players’ position was exactly how it was supposed to:

‘Our winger was not closing the interval space between him and the center midfielder when the ball was in opposite corridors. This was much easier to highlight with a recording of our match,’’ said Almenara.

For FC Inter Turku, the season looks bright. Not only have they put themselves in a good situation in the league. In the beginning of July, they will compete in the Europa League qualification for the first time in six years. Back then, they lost over two legs to Faroese club Víkingur Gøta (who also uses Veo).

Hopefully, with the help from the necessary technology and proficient Spanish guidance, they will manage to go on an even bigger adventure this year.

C.D. Trintxerpe have their eyes on new scopes

For every user of Veo, there is a unique story behind. With this blog, we want to tell the stories in order to inspire, educate and entertain. We’ve already described how an Australian grassroots club uses Veo, how Sydbank Pokalen—the Danish FA Cup—brings attention to the cup’s earlier stages and interviewed staff from Burnley’s youth academy on how they prepare talents for the Premier League.

This time, we’ve had a conversation with Joseba Sein, member of the coordination board in the Spanish club C.D. Trintxerpe.

Bringing Veo to the Basque Country

The club is situated in San Sebastián in the Basque Country, approximately 10 kilometres from the French border. Actually, we’ve met them before. In this post we described how C.D. Trintxerpe was one of the first clubs to use highlights recorded with Veo on social media to engage members of the club and strengthen club cohesion.

And it wasn’t a random decision to start filming and sharing highlights from their matches. For a period, the club had been searching for a solution to record their matches:

“We were searching the internet for information about a camera to record our matches manually and therefore found out about Veo. We found it to be a very interesting system and with many possibilities since the fact that nobody has to be filming physically simplifies the work a lot.

“Since we started publishing videos recorded with Veo, it has helped us get more and more players, family members and fans to follow us on social media. It’s something that brings us a little closer to our fans and also does so our players can see goals and plays from other teams,” said Sein.

A new scope

But C.D. Trintxerpe also has another motivation to invest in the club’s infrastructure. Recently, they began a collaboration with their local townsmen from Real Sociedad whose first team plays in La Liga. This means that the local kids from the Trintxerpe neighbourhood have a direct route to one of Spain’s biggest clubs. So every possible tool is used to make talent thrive and help players reach their threshold.

“We use Veo for analysis of the game, highlighting both technical and tactical aspects that the coach or the group of sports coordination believes appropriate. We have a training room where we show our players the most relevant parts of the recorded games on a big screen,”

“We believe that being able to record matches of our teams gives our coaches the possibility of improving both tactical and technical aspects both at the level of the player and the team,” said Sein.

A beautiful memory

And sometimes, it all comes together in Campo de futbol Trintxerpe:

“A couple of weeks ago our first youth team had a crucial game because a victory would secure avoiding relegation in the division. So it seemed like an exciting match to have recorded. We won 3-2, we got another year in the top division and we’re happy to have the game recorded as a beautiful memory,” said Sein.

This was the 3-2-goal that secured C.D. Trintxerpe another year in the Juvenil Honor division 1:

Veo in Spain

In Spanish, “veo” literally means “I see”. And at the moment, we have our eyes on Spanish football. Already, Galician club Bergantiños FC, Barcelona based CE Sabadell and Rayo Vallecano’s academy in Madrid use Veo. Hopefully, we’ll be able to tell more stories from Spain soon.

*The interview was conducted in Spanish and has been translated afterwards.

Four times we lost our focus on the pitch

It’s no secret that we love watching and sharing our team’s recordings here at Veo. Most times because there is pure gold to be found among the performances. Great goals, cheeky dribbles and exciting last minute winners.

But sometimes it’s not only the things that happen inside the pitch that takes our focus. Here, we have collected four highlights where what’s outside of the pitch steals focus in different ways.

Faroese landscapes

First is this Faroe Islands league game which appears to be played right by the sea with a view to the neighbouring rocky islands.

Just between us, there is actually a city, Leirvík, between the pitch and the water (see a picture here), which maybe even makes the pitch’s position even more spectacular. We could show literally hundreds of picturesque Faroese landscapes, but let’s continue our tour to continental Europe.

Swedish wood

Luckily, it’s not only in the Northern Atlantic we can find beautiful backgrounds for football pitches. The Swedish city Karlstad is situated right by Sweden’s biggest lake Vänern so it’s no surprise that the local football teams play their matches overlooking the great lake. In this recording, we find a beautiful seaside pitch in what appears to be in the middle of a forest.

This time, there is no optical illusion.The video is recorded in the local match between FBK Karlstad and Karlstad BK. The pitch is situated next to the lakeside by to the forest.‍

Urban ambience in the local barrio

Okay, now we change the scenery completely. CD Trintxerpe in the Basque metropol San Sebastián has the most charming arena in the middle of a local neighbourhood not so far from the city’s harbour.

The club’s neighbours really has the best seats for following their local team!‍

Who let the dogs out?

It’s not only the setting around the matches which can take focus away from the pitch. In this match from the Danish Series 1 (sixth tier in the Danish league system) on Lundtofte BK’s pitch, the away fans from Hundested IK make this lower league match something special. Hundested (which literally translates to “dogs place”) may have the most active fans in the Danish lower leagues and in this match from April, they celebrate their team with blue smoke, chants, flags and flares.

Have you recorded something with Veo in amazing environments? Please let us know at

“Keeping up with technology and innovation is really beneficial”

We went to Burnley and interviewed Shawn Young, U18s performance analyst, and John Townson, U18s assistant manager, about how they use video technology to improve talents in Premier League club Burnley FC.

Learn how Burnley FC use video technology to help their players become ready for playing Premier League football. The interview was filmed on a beautiful spring day in Barnfield, Burnley FC’s training ground.

Sydbank Pokalen and Veo continue partnership

Sydbank and Veo have once again partnered to record the early rounds of Sydbank Pokalen, the Danish Cup that has been held every year since 1955. The partnership between Sydbank and Veo started in 2018 when Sydbank became the main sponsor of the Danish Cup.

When the Danish bank Sydbank became the sponsor of the Danish cup, Sydbank Pokalen, they brought new ideas to the table. Instead of just focusing on the big professional clubs and seeing the tournament as a traditional billboard, Sydbank decided to pay significant attention to the earlier stages where smaller clubs—normally situated far from the spotlight—struggle to qualify for the later stages and maybe get a once-in-a-lifetime-experience when meeting the aforementioned professionals.

We’ve had a chat with Mads Strib Sørenssen, head of sponsorships in Sydbank, about their approach and what role a certain green camera (yes, we mean Veo) is playing.

“Sydbank is a nation-wide bank with a strong local presence in over 60 Danish cities. With the sponsorship of Sydbank Pokalen we wanted to really emphasize our commitment to these local communities knowing that clubs from all-round the nation participates in the tournament. We found that we had to bring some kind of value to the players and clubs involved in the tournament,” said Mads Strib Sørensen.‍

Showcasing the grassroots

A key part of these plans was to provide video technology for the many matches that normally wouldn’t have been recorded.

“As only a few clubs ever get to experience the magic of playing the final we wanted to bring the excitement of the final out to them, no matter what level they play at. One of the ways we found that we could do this was showcasing the grassroots players and their fantastic goals and plays that normally never attracts attention,” said Sørensen.

With more than 130 matches recorded last fall and a lot more planned this spring (the 2019/20 Sydbank Pokalen starts for the lower league teams in March ‘19 and the final is played in May ‘20) in both the women’s and men’s tournament, it was crucial for Sydbank to find a solution where the clubs could easily record and upload highlights from their matches. Sydbank chose Veo as the provider of the video technology.

“When we learned about Veo we instantly knew that this could be a great partnership. Veo is an innovative solution that offers something special that every club and player finds attractive. So we knew that we could create something special with the combination of our access to the tournament and Veo’s unique technical solution,” Sørensen said.‍

“That’s super cool!”

The partnership earned a shortlisting for a Danish Digital Award in the categories Content Production and Digital Activation (winners are yet to be announced). But it’s one thing is to have new and innovative ideas. The real test was how the clubs received the initiatives.

“The clubs are both grateful and excited about the opportunity to record their own matches. Most of the clubs at grassroot-level have never seen themselves playing football before so it’s quite unique for them. I have received many emails from thankful clubs. For instance one of the clubs replied to us: ‘Wow, I’m so excited to hear that we can borrow a camera. That’s super cool! What a great initiative!’” Sørensen said.

If you are a Danish club who participates in Sydbank Pokalen, you can apply to loan a Veo camera here:

How the Faroese Bale was seen by millions

This is the story of an unusual goal scored in an unusual place and recorded by an unusual camera. The story of “the Faroese Bale” is also a story about a green camera with an ambition to change and democratise football.

The 0-1 goal by Andras Johansen in the match between B68 and B36’s reserves was in many ways an unusual goal. Not only was the goal quite spectacular. World class actually. As you can see in the video above, it was scored in with Faroe Islands’ breathtaking landscape in the background.

What also makes the goal so unusual is the fact that it has been seen by more than 3,000,000 people worldwide. A goal from the second best Faroese league, 1. deild. In a country with just 50,000 inhabitants. And less than 5,000 football players.

But how did a goal from the second best Faroese league gain such attention? Let’s take a look back at all the small steps that led to the goal going viral.‍

“The Faroese Bale” aka. Sandri Færø almost reenacts Gareth Bale’s iconic goal against FC Barcelona.

A green camera’s travel to Faroe Islands

Since the beginning of Veo, we’ve had an ambition to democratise football. Make it possible for clubs around the world to record and share highlights from their matches. And make the solution portable and affordable without the need of a cameraman.

Every camera we sell is assembled in our office in Copenhagen by our eccentric production unit. Every recording is processed and analysed with our ball detection software built from scratch by our software developing team. Every camera is sold and shipped from our sales department.

And then … In the outskirts of Europe. In Faroe Islands. A country with 50,000 inhabitants. On a stormy and snowy Saturday afternoon in March. In the country’s second best league. An absolutely amazing goal is scored by an amazing football player. And captured by a green camera from Nørrebro in Copenhagen.

A goal we discovered because we received a question about the camera’s performance in grey weather and we—perhaps unfairly—thought of Faroe Islands as the place to look for recordings with grey and gloomy weather.‍

Going viral

We shared the goal on our Instagram account as we sometimes do when we find spectacular moments. The goal quickly spread from Veo’s Instagram account and was reposted by several accounts on both Instagram, Twitter and Facebook. And as of today, approximately a month after the goal was scored, the goal has been seen by more than 3 million people. That’s pretty unusual for a goal scored in the Faroese second best league!

Today, more than 99 % of all football matches today are not recorded. Our mission in Veo is to make it possible for everybody to record their matches. When Sandri Færø from B36 took a long touch on the ball he probably didn’t have neither video technology, artificial ball detection or Gareth Bale’s iconic out-of-bounds-run against FC Barcelona in mind. But when we saw it here in our office in Copenhagen, it reminded us so much of it that we had to share it.

Because this is what Veo is all about.

New product video with Burnley F.C.

We went to Burnley to meet the local Premier League club and to film our new product video.

In Veo, we are proud of our many clubs who use our camera and platform. We have provided various clubs, big and small, with a portable and affordable solution to record their football matches.

One of our more profiled users is Premier League club Burnley F.C. They have been using Veo since the beginning of the year in their academy to analyse matches and optimise training. In other words, a perfect match for Veo’s mission. So we took a trip to Burnley to talk with the club and shoot some footage for a new Veo product video.

We met Shawn Young, performance analyst for Burnley’s under-18 team, on a beautiful British spring day. Burnley F.C.’s training facilities are situated on the grounds of Gawthorpe Hall – an early renaissance castle surrounded by Lancashire’s blooming fields. Perfect conditions for spending a day with the Clarets!

But we didn’t take the trip from our office in Copenhagen just to chat about landscapes and old castles. So please enjoy our new product video!

We had a long talk with Shawn Young about how they use Veo to prepare the youngsters in their academy to one day enter Turf Moor. But we’ll save that conversation for a later blog post.

A short story of three clubs sharing their highlights

With Veo, you can create and share highlights from your own football matches. As more clubs have started using Veo, we have seen different ways to share highlights with fans, players, parents and everyone else who has an interest in your club. Here, we have found three very different clubs who use Veo to create and share highlights from some of their matches.

FC Copenhagen: Youtube and Twitter

Danish club FC Copenhagen has used Veo for quite some time now. Recently, they started using Veo sharing highlights from their youth matches recorded with Veo. They have shared highlights from matches on both their Youtube channel “FCK TV” and on Twitter.

Using Veo, the 12 times Danish champions Copenhagen gives their fans a unique possibility to follow the club’s youth teams and they don’t have to be concerned about finding a cameraman and an elevated spot next to the field.

See how FC Copenhagen use Veo to share highlights.

Grenaa IF: website

We wrote about Grenaa IF in this blog post because we love the way they share their highlights from the club’s matches on their website. By linking to the club’s public Veo platform, they give fans, parents and the players themselves a possibility to watch and rewatch not only selected highlights, but the whole matches.

So if you have a kid playing for Grenaa IF’s under-14 team you will never miss one minute of hers or his game. As far as we know, Grenaa IF’s solution is unique and you can check it out here.‍

CD Trintxerpe: Instagram

The spanish club C. D. Trintxerpe K. E. bought a camera on Veo’s webshop in the beginning of the year. Since then, Trintxerpe has used the camera on all levels on their charming urban homeground Campo de Futbol Trintxerpe in San Sebastián.

Campo de Futbol Trintxerpe in Donostia/San Sebastián (Picture from Google Maps)

Trintxerpe’s first team plays in Preferente Gipuzkoa Grupo 1. It’s the sixth tier in the Spanish league system and third in the Basque Country. The club has teams on all youth levels.

In Veo, we have grown to be fans of the Basque club after seeing how they post highlights from their matches on Instagram. The videos from the small urban homeground reminds us what football is really about and how beautiful goals and details shouldn’t rely on big budget broadcasting systems to be made available to fans and followers. For Trintxerpe, Veo has made it possible to share highlights from their games. See how on Trintxerpe’s Instagram.

However you want to share highlights from your own matches, Veo is a simple and affordable solution. You can easily mark and download all highlights of your matches.

Read more about how to record football matches.

Read more about how you can create and share highlights