Veo are pleased to announce North Riding FA as our newest County FA partner. North Riding’s commitment to equality, diversity and improving the grassroots game is the key reason for the collaboration. Veo’s overall mission of democratisation of video across sport falls nicely in line with values upheld by the NRFA.
Covering a large geographical area, North Riding is a county with an excellent reputation within their affiliate network of clubs. Although not the largest in terms of the number of clubs, their reach and influence in the county is strong, showcased by their significant social media following and consistent communications.
We have designed the partnership to support grassroots football in the county at all levels. Not just by improving players and teams, but improving clubs commercial footprint and presence through video. We’ve already seen plenty of examples across the UK of Veo’s easy to share videos being commercialised and solicited for sponsorship opportunities. This will be so important over the next year or so, and we are pleased to be able to give the grassroots community the chance to work with businesses interested in digital sponsorship.
Steven Wade, CEO at North Riding FA, commented following the announcement of the partnership:
‘This deal is great news for football within North Riding. I have personal experience of the quality of the product from my own involvement in club football, and I am sure that many of our clubs will benefit from our partnership with Veo.
The quality video footage provided can not only support player and coach development but also allow clubs to share highlights of games across their digital platforms, which can be really powerful in increasing their exposure and securing new commercial partnerships.
I hope many of our clubs will take advantage of the discount available to them thanks to our agreement.’
We can’t wait to get started and roll our product out across teams in the NRFA!